A brand that outlives its own presentation

We build the meaning of a brand and the way it reaches people: from positioning to the rules the brand lives by once we step away.

Prostor builds brands as systems: positioning and platform, identity and logo, a design system with guidelines, and the applications — website, decks, social, packaging. We work with manufacturers, retail, healthcare and property developers.

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What clients come with

The visuals grew by accident

The logo came from one place, the site from another, the decks from a third — the brand never reads as one thing.

The brand looks like the rest

The same colours and the same promises as the competition. Nobody remembers the difference, so they pick on price.

Every application starts from zero

With no rules, each layout is argued from scratch and quality depends on who happens to be free.

Entering a new market

You need a brand language that works for another audience in another country, not a translation of the old one.

What we do

Research and positioning

Audience, competitors and market; we put into words who you are, for whom, and what makes you different.

Brand platform

Promise, values, tone of voice and key messages — the base for copy and advertising.

Identity

Logo, colour, typography, graphics and photography — a recognisable image rather than a folder of files.

Design system and guidelines

Components and rules that let your team produce materials and hit the same quality every time.

Applications and packaging

Website, decks, social, outdoor and packaging in one language.

Support

Art direction and help through the first months, while the brand settles inside the team.

How we charge

Identity

from $2,500

Logo, palette, typography and base rules. The first level you can actually live with.

Brand platform

$5,000–12,000

Research, positioning, naming, identity and a design system with guidelines.

Brand and website

15–20% cheaper as one project

Priced together when the same team ships the site — the brand language survives the handover.

Naming and research are priced as separate stages. The estimate comes within one business day after the call.

How we work

Research

Interviews, audience, competitors and how you are perceived today.

1–2 weeks

Strategy

Positioning, brand promise, tone of voice and key messages.

1 week

Visual language

Logo, colour, typography and graphics — tested on real applications straight away.

2–4 weeks

System

Guidelines and a design system: rules, templates and components for the team.

2–3 weeks

Rollout

We move the site, decks and packaging into the new language and stay close for the first months.

from 2 weeks

Who runs it

Ruslan runs the area — strategy and visual language. Polina holds art direction, Sonya builds the identity and its applications, Anfisa owns positioning and copy.

Ruslan Kochubarov

Founder and art director

Anfisa Naumova

Writer, copywriter

Polina

Art director

Sonya

Graphic designer

Work in this area

Branding

JAC Motors

A refreshed identity adapted across more than 30 applications.

View case

Branding · 2 brands

Medstal and MediciNoff

A brand platform and identity for two medical brands: their roles separated, the pair read as one ecosystem.

View case

Branding · packaging

OICE

A skincare brand: audience research, packaging for a younger generation and a brand book.

View case

Branding · identity

Woofa

Full identity and packaging for a Georgian eco dog food brand: a sticker-style logo, a playful visual language and the packaging range.

View case

See all work

We will look at your brand from the outside

Send your site or socials — we tell you honestly what the brand says about you today and where we would start. No strings attached.

What clients say

“Our American colleagues are happy with the visuals, and we keep getting compliments on every deck you made.”

ElizavetaCMO, Harey Zahav

“A great team that builds business websites fast and to a high standard.”

Romanmarketer, Samolet

When we are not the right fit

You need a logo for $300

That is honest work for a freelancer or a marketplace, and we will tell you so. We step in when you need a system, not a picture.

Rebranding for its own sake

If the brand works and only the team is bored of it, the money belongs in the product. We will say that plainly.

A committee of ten decides

Branding without one accountable person turns into a vote on taste. We work where somebody can say yes.

Questions

What does branding cost?

An identity with a basic set of applications starts at $2,500. A brand platform with research, a design system and guidelines runs $5,000–12,000.

How is a brand platform different from a logo?

A logo is one application. The platform answers who you are, for whom and why you differ; the mark, colours, copy and advertising grow out of it.

How long does it take?

An identity — from 4 weeks. A full cycle with research and a design system — from 2 months.

What do we get at the end?

Source files, guidelines and finished applications: the logo in every format, palette and type, deck and social templates, and the rules for using them.

Can you refresh a brand without changing the logo?

Yes, and we often do: the mark stays while the system around it is rebuilt — colour, typography, graphics and rules.

A brand that outlives its own presentation

What clients come with

What we do

How we charge

How we work

Who runs it

Work in this area

We will look at your brand from the outside

What clients say

When we are not the right fit

Questions

Tell us the task in four answers

Tell us about the task