A brand that outlives its own presentation
We build the meaning of a brand and the way it reaches people: from positioning to the rules the brand lives by once we step away.
Prostor builds brands as systems: positioning and platform, identity and logo, a design system with guidelines, and the applications — website, decks, social, packaging. We work with manufacturers, retail, healthcare and property developers.
Work in this area
A refreshed identity adapted across more than 30 applications.
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A skincare brand: a brand platform, an identity and packaging for a younger generation.
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Full identity and packaging for a Georgian eco dog food brand: a sticker-style logo, a playful visual language and the packaging range.
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A new line for a professional cosmetics brand: audience and trend research, a brand platform, identity, packaging and an online store.
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A project for a supplements manufacturer: a new design system and a refreshed site — visual style, palette, type and a cleaner interface.
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A refreshed visual approach for a ceramics brand and a design system for web, marketplaces and offline: landing pages, a new home page, a collection catalogue and a partner conference.
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What we do
How we charge
Naming and research are priced as separate stages. The estimate comes within one business day after the call. Payment is split into a comfortable schedule of instalments, stage by stage.
How we work
Who runs it
Ruslan runs the area — strategy and visual language. Polina holds art direction, Sonya builds the identity and its applications, Anfisa owns positioning and copy.
What a brand needs before launch: 20 checks
A logo is the last thing branding produces, not the first. Use the list to see what your current brand is missing — or what to build into a new one so people can actually work with it.
- Platform and meaning
- Name and tone
- Visual system
- Files and rules
- Touchpoints and launch
We will look at your brand from the outside
Send your site or socials — we tell you honestly what the brand says about you today and where we would start. No strings attached.
What clients say
“Our American colleagues are happy with the visuals, and we keep getting compliments on every deck you made.”
When we are not the right fit
Questions
What does branding cost?
An identity with a basic set of applications starts at $2,500. A brand platform with research, a design system and guidelines runs $5,000–12,000.
How is a brand platform different from a logo?
A logo is one application. The platform answers who you are, for whom and why you differ; the mark, colours, copy and advertising grow out of it.
How long does it take?
An identity — from 4 weeks. A full cycle with research and a design system — from 2 months.
What do we get at the end?
Source files, guidelines and finished applications: the logo in every format, palette and type, deck and social templates, and the rules for using them.
Can you refresh a brand without changing the logo?
Yes, and we often do: the mark stays while the system around it is rebuilt — colour, typography, graphics and rules.
