Research that ends the argument

We interview the audience, find the insights and build a brand platform with clear positioning — before any design work starts.

Prostor runs research before a redesign or a launch: in-depth interviews and surveys, competitor and market analysis, audience segments and scenarios, a brand platform with positioning, and interface tests with real people. The deliverable is a list of decisions, not a report for the shelf.

Discuss a project See our work

What clients come with

We do not know who we sell to

The audience portrait is guesswork, so the advertising misses and the copy talks about the wrong things.

Arguments about taste

Decisions go to whoever insists hardest. There is no argument beyond “I like it this way”.

The product misses the expectation

People arrive and leave: the promise on the site does not match what they find inside.

No ground before a redesign

You want to change the site or the packaging, but it is unclear what exactly to change and what to build on.

What we do

Interviews and surveys

In-depth conversations with clients and the sales team, a quantitative survey of your base.

Competitors and market

What the neighbours promise, which arguments are taken and where the free space is.

Segments and scenarios

Who buys, what job they arrive with and what stops them — as segments you can work with.

Brand platform

Positioning, promise and key messages that copy and design later grow from.

Interface testing

We show the prototype to real people and fix it before development, not after.

A report with decisions

Not a description — a prioritised list of what to change on the site, in the product and in the communication.

How we charge

Express

from $1,500

Interviews and competitor analysis in two weeks — when the decision cannot wait.

Full cycle

from $3,000

Interviews, a survey, segments, scenarios and a brand platform with positioning.

Interface testing

from $1,000

Testing a live site or a prototype with real people, sessions recorded.

The price depends on the number of interviews and segments. The estimate comes within one business day after the call.

How we work

Framing

We agree which decision depends on the research and what counts as an answer.

2–4 days

Fieldwork

Interviews, surveys, analytics and competitor analysis.

1–3 weeks

Analysis

We assemble insights, segments and barriers, and test the hypotheses against data.

1–2 weeks

Platform

We write the positioning and the messages, and check them with the audience.

1 week

Decisions

We hand over a prioritised list of changes and support the rollout.

up to 1 week

Who runs it

Yulia runs the interviews and field work, Darya the method and the data. Anfisa turns the findings into positioning and copy, Ruslan into visual decisions.

Ruslan Kochubarov

Founder and art director

Darya Fedorchenko

Co-founder and CMO

Anfisa Naumova

Writer, copywriter

Yulia

Researcher

Work in this area

Branding · packaging

OICE

A skincare brand: audience research, packaging for a younger generation and a brand book.

View case

E-commerce · brand + store

LIC

An online store for a skincare brand: audience and trend research first, then a brand platform, identity and packaging.

View case

Interfaces · 75+ screens

Sleep calculator

Research and user interviews, a reworked journey and 75+ screens designed.

View case

Interfaces · award

BYRD

A concept for a travel and stay-booking app: niche research, the user journey, 50+ screens and a design system.

View case

See all work

Let’s frame the question worth answering

Describe the decision you are making — we will say which research checks it and how long it takes.

What clients say

“Sharp and reliable people you can trust with complex projects.”

EvgenyCMO, WTC

When we are not the right fit

You need to confirm a decision already made

Research meant to prove someone right is useless. We ask questions whose answers you may not like.

There is no access to the audience

Without talking to buyers it stays desk research — cheaper, and you can do it in-house.

The decision is due tomorrow

Interviews and analysis take two weeks minimum. On a shorter deadline it is honest to decide on experience.

Questions

What does research cost?

An express format with interviews and competitor analysis starts at $1,500. Full research with a survey, segments and a brand platform starts at $3,000.

How long does it take?

Express — 2 weeks. A full cycle with surveys and testing — from 4 weeks.

What do we get?

A report with insights and segments, a brand platform and a prioritised list of changes — in a form you can turn into tasks straight away.

Can we order research on its own?

Yes. We often start there, and if the conclusion is that no redesign is needed, we will say so plainly.

Who do you interview?

Your clients and the people who did not buy, plus sales and support. When needed we recruit respondents ourselves.

Research that ends the argument

What clients come with

What we do

How we charge

How we work

Who runs it

Work in this area

Let’s frame the question worth answering

What clients say

When we are not the right fit

Questions

Tell us the task in four answers

Tell us about the task