Research that ends the argument
We interview the audience, find the insights and build a brand platform with clear positioning — before any design work starts.
Prostor runs research before a redesign or a launch: in-depth interviews and surveys, competitor and market analysis, audience segments and scenarios, a brand platform with positioning, and interface tests with real people. The deliverable is a list of decisions, not a report for the shelf.
Work in this area
A skincare brand: a brand platform, an identity and packaging for a younger generation.
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A new line for a professional cosmetics brand: audience and trend research, a brand platform, identity, packaging and an online store.
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Research and user interviews, a reworked journey and 60+ screens designed.
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A concept for a traveller’s navigator app: selections by interest, an AI assistant, secret destinations and a profile with statistics.
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Full identity and packaging for a Georgian eco dog food brand: a sticker-style logo, a playful visual language and the packaging range.
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What we do
How we charge
The price depends on the number of interviews and segments. The estimate comes within one business day after the call. Payment is split into a comfortable schedule of instalments, stage by stage.
How we work
Who runs it
Yulia runs the interviews and field work, Darya the method and the data. Anfisa turns the findings into positioning and copy, Ruslan into visual decisions.
Customer interview questions
A 30–40 minute script we use ourselves when talking to our clients' customers. Five blocks, from the situation to the decision — without 'what would you like to see on the website'.
- How to start
- Situation and task
- Search and comparison
- The decision
- After the purchase
- What not to ask
Let’s frame the question worth answering
Describe the decision you are making — we will say which research checks it and how long it takes.
What clients say
“Sharp and reliable people you can trust with complex projects.”
When we are not the right fit
Questions
What does research cost?
An express format with interviews and competitor analysis starts at $1,500. Full research with a survey, segments and a brand platform starts at $3,000.
How long does it take?
Express — 2 weeks. A full cycle with surveys and testing — from 4 weeks.
What do we get?
A report with insights and segments, a brand platform and a prioritised list of changes — in a form you can turn into tasks straight away.
Can we order research on its own?
Yes. We often start there, and if the conclusion is that no redesign is needed, we will say so plainly.
Who do you interview?
Your clients and the people who did not buy, plus sales and support. When needed we recruit respondents ourselves.
