The task
LIC was launching into one of the most crowded niches there is: skincare. Entering with "one more brand" would be pointless — first understand what the brand will stand for, then draw the packaging and build the store. The client came for the whole chain, from research to working sales.
The approach
We walked the chain in order without skipping: audience and trend research → brand platform → identity and packaging → online store. Each step leaned on the previous one, which is why the store did not get "styled to match the brand" — it grew out of it.
What we did
Research. Audience, competitors and niche trends: where a free position exists in skincare.
Brand platform. The brand's positioning and messages.
Identity and packaging. The visual language and the packaging system for the range.
Online store. Storefront, catalogue and product pages in the brand's language — the path from first touch to purchase on one platform.
The result
- a brand built on research, not guesses
- the packaging and the store speak one language
- an owned sales channel from day one
