The task
OICE speaks to a young audience that chooses skincare with its eyes: the shelf and the social feed are the real storefronts. The packaging had to work in both — stop the eye among dozens of jars while staying legible: what this is, what it is for, why it is different.
The approach
Research first: how the audience picks skincare, what makes a brand feel like their own, which codes in the niche are worn out. The design was built from those answers rather than from taste — the packaging talks to a young buyer without pandering and without pharmacy dullness.
What we did
Audience research. How they choose, what draws them in, what puts them off in existing brands.
Packaging design. A system for the range: products differ at shelf distance yet read unmistakably as one brand.
Brand book. The rules of the brand language, from packaging to communications, so the range can grow without the style drifting.
The result
- packaging that works on the shelf and in the feed
- the range grows by the brand book's rules
- the full visual case is published on Behance — link below
