Blog
Notes from our project work: apartment selectors, off-plan websites, pricing and the craft of selling property online.
15 articles
31 August 2026
How much branding costs for a product company
What a mark, a base identity and a full system include, what each costs, and why positioning work usually outweighs the drawing itself.
21 August 2026
Interactive floor plans: formats, costs and mistakes
From scanned PDFs to clickable unit selection: which floor plan formats sell apartments online, what each level costs, and the usual mistakes.
20 August 2026
Real estate branding: name, voice and a usable kit
Naming that survives ten open tabs, verbal and visual language, and a kit the marketing team can build from — shown on a resort harbour project.
19 August 2026
Developer websites in Georgia: a buyer's walkthrough
We walked the English sites of well-known Tbilisi developers as a foreign buyer with money. The same gaps everywhere, and what to fix first.
18 August 2026
Off-plan project website: what buyers need to see
Selling a building that does not exist yet: what the site must show, how to build trust without it, and where renders help or hurt.
16 August 2026
Dubai off-plan websites: selling in a loud market
Every new Dubai tower gets a render site. Two of our projects there — a developer showroom and an agency platform — and what the market taught us.
14 August 2026
Website speed and buyer drop-off in real estate
Renders, tours and maps make property sites the heaviest on the web. Where the seconds go, what they cost, and fixes that keep the beauty.
12 August 2026
How we make websites visible to ChatGPT and AI search
Buyers now ask assistants which developer to trust. What we build into every site so AI can read, understand and cite it.
8 August 2026
What the best off-plan project websites do differently
Seven habits of off-plan websites that sell: facade selection, visible prices, progress feeds and investor maths, with examples from our projects.
6 August 2026
How to sell apartments to foreign buyers in Georgia
Foreigners buy in Georgia as easily as locals, yet most developer sites lose them. What a project site needs to reach a reservation.
4 August 2026
Next.js versus website builders: when code earns its keep
An honest comparison from a studio that builds both ways: where website builders genuinely win, and when custom code starts paying for itself.
31 July 2026
How much does a real estate developer website cost in 2026
Honest price ranges for developer websites: template, semi-custom and full build with unit selection, and what quietly doubles the budget.
28 July 2026
A multilingual real estate website that does not fall apart
Three languages sound simple until Hebrew flips the layout. How we build multilingual property sites on one data core, shown on a residence in Israel.
24 July 2026
Apartment selection UX: how unit selectors sell homes
Building apartment selectors for Dubai, Israel and Georgia: the filters buyers use, the mistakes that kill leads, and what a good one costs.
22 July 2026
D2C instead of marketplaces: two ways out
Marketplaces give sales and take the customer. How two supplement brands built their own channel — one through content, the other through subscriptions.
Resource
Project brief template
The same document we send clients before we start. Seven sections, about twenty minutes to fill in, and it removes half the questions from the first call.
What is inside
- Company and project
- The task and what success looks like
- Who buys
- What the site needs
- Timeline, budget, constraints
- Taste and examples
- Materials and sign-off
