Blog

From scanned PDFs to clickable unit selection: which floor plan formats actually help sell apartments online, what each level costs, and the mistakes we keep seeing on developer websites.

What branding a residential project actually involves: naming that survives ten open tabs, verbal and visual language, and a kit the marketing team can build from. Shown on a resort harbour project for Samolet.

We opened the English versions of well-known Tbilisi developers and walked each site as a foreign buyer with money. Same checklist, same gaps, and a short list of what to fix first.

Selling apartments that are still a rendering is a different craft: what an off-plan project website must show, how to build trust without a finished building, and where renders help or hurt.

A new tower launches in Dubai every couple of weeks and every one has a render site. Two of our projects there, a developer's digital showroom and an agency platform, and what the market taught us.

Property websites carry the heaviest media on the web: renders, tours, maps. Where the seconds actually go, what they cost in lost buyers, and the fixes that do not require deleting the beauty.

Buyers now ask AI assistants which developer to trust and which agency to hire. What we build into every website so AI can read, understand and cite it, shown on our own site.

Seven habits of off-plan websites that actually sell unbuilt homes: facade selection, visible prices, progress feeds and investor maths. With examples from our own projects, marked honestly as ours.

Foreigners can buy property in Georgia as easily as locals, but most developer websites lose them anyway. What a project site needs so a buyer in Berlin or Tel Aviv can reach a reservation.

We moved our own site from a builder to Next.js and build client sites both ways. An honest comparison: where Tilda-class builders genuinely win, and at what point custom code starts paying for itself.

Honest price ranges for developer websites: what a template, a semi-custom build and a full custom site with unit selection really cost, and what quietly doubles the budget.

Three languages on one site sounds simple until Hebrew flips the layout and the Russian version misses half the forms. How we build multilingual property sites on one data core, shown on a residence in Israel.

What we learned building apartment selectors for projects in Dubai, Israel and Georgia: the filters buyers actually use, the mistakes that kill leads, and what a good one costs.

Marketplaces give supplement brands sales and take the customer. How two brands we worked with built their own channel: one through an ecosystem and content, the other through subscriptions.