Prostor
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Real-estate websites: unit selection, plans, reservation

Part of the team came from real estate: we know how availability charts, reservations and a sales department actually work, so you skip the basics.

Prostor designs and builds websites for developers, agencies and private residences: a project site with a clear metaphor, apartment selection with an availability chart and floor plans, an investor block, several language versions and a CRM connection. We have shipped projects in Israel, the UAE and Georgia.

What clients come with

01
The site reads like a catalogue
The buyer never feels the project: they scroll floor plans, find no reason to fall in love and leave for the development next door.
02
Apartment selection is painful
The chart lags and the filters answer the developer’s questions instead of the buyer’s — what fits me, and at what price.
03
Leads never reach sales
The form lives apart from the CRM, the lead cools down, and the source disappears along with the ad budget.
04
Several audiences, one site
Local buyers, investors and foreign clients read different things — one site has to speak three languages and three arguments.
05
Renders look raw
Visuals from the architects never add up to one image: different light, different colour, different mood.

Try it yourself: apartment selection

Hover over a floor of the tower — the card shows the apartment. The render comes from our Interstellar project in Dubai; this is the mechanic we build into developer websites.

323130292827262524232221
[ floor 32 ]
Apartment 32011 bedroom · 66 m² · from $431,000City-facing windows: morning Dubai across half a wall, sunsets over the skyline.

The render comes from our Interstellar project in Dubai; apartments and prices are illustrative. On a real project the panel reads layouts, prices and statuses from the developer’s CRM.

And the same thing as a table

Not everyone picks by the view. Filter by bedrooms and budget, see what is left on each floor, open a unit and reserve it. On a live project the statuses come from your CRM.

Bedrooms
Budget
matching: 16
7
6
5
4
3
2
available reserved sold

Pick an available unit on the chart

The building is fictional, prices illustrative. In production the chart reads statuses from your CRM.

What we do

Project website
The metaphor, the first screen and the viewing scenario — from the overall image down to a specific apartment.
Apartment selection
Availability chart, floor plans, filters by area, floor and budget, favourites and comparison.
Investor block
Yield, payment plans, construction stages and permit status — the arguments an investor expects from a developer.
Several languages
Versions for local, English-speaking and other audiences with correct URLs and search markup.
CRM and reservations
Enquiries, reservations and apartment statuses reach the sales team with the source attached.
Visual production
Render retouching, graphic location maps, decks and materials for the sales department.

Our own modules

Unit selection
  • Availability chart by floor
  • Selection on the facade
  • Filters and matching
  • Unit card with the plan
Data and statuses
  • CRM integration
  • Live statuses and prices
  • Reservation from the site
  • Feed exports
Selling off-plan
  • Construction progress
  • Render post-production
  • 3D tours and panoramas
  • Investor section
Languages and launch
  • Up to four languages
  • RTL where needed
  • Server rendering for search
  • Mobile on par with desktop

The modules come from previous projects and get reused: that is why a sales website ships faster and cheaper than writing unit selection from scratch.

How we charge

Project landing
from $2,500
One page for a specific development: concept, floor plans, reservation form. Live in 3–4 weeks.
Sales website
$5,000–12,000
The full site with unit selection, statuses from the CRM, an investor section and several languages.
Ongoing support
from $2,000/mo
We run the site through the whole sales cycle: new buildings, campaigns, live statuses and prices.

We price by the number of buildings, languages and how deep the CRM integration goes. The estimate comes within one business day after the call.

How we work

01
Project and market
We study the development, its surroundings and competitors, and agree what the site must prove, and to whom.
3–5 days
02
Scenarios and structure
The buyer and investor journeys, a map of sections, a prototype of apartment selection.
1–2 weeks
03
Design
Metaphor, typography and render work — the image that separates the project from its neighbours.
3–4 weeks
04
Build and integrations
Availability chart, filters, languages, CRM and reservations, speed on mobile.
4–6 weeks
05
Launch and support
We publish, connect analytics and keep running the project as sales and new phases go on.
from 1 week

Who runs it

Ruslan runs the area — the project image and the visual work. Alexander designs apartment selection, Anfisa writes for each audience, Timofey owns the availability chart and integrations.

Ruslan Kochubarov
Ruslan Kochubarov
Founder and art director
Anfisa Naumova
Anfisa Naumova
Writer, copywriter
Alexander Zhukov
Alexander Zhukov
Web designer
Timofey
Timofey
Head of development

We will sketch unit selection for your project

Tell us about the development — we draft the apartment selection flow for your building and price the sales website. Reply within one business day.

What clients say

“True professionals, easy to talk to and very responsive. Highly recommended.”
YasminCMO, WeWall
“A great team that builds business websites fast and to a high standard.”
Romanmarketer, Samolet
“Trust and genuine pleasure in the work. Working with people like this makes you better at digital yourself.”
Olgaproject manager, MOVIE PARK

When we are not the right fit

01
One building selling out in a month
If the project closes faster than the site pays back, a builder page plus ads is enough.
02
You only need a selector widget
A vendor widget costs $100–300 a month and does the job. Come to us when unit selection has to be part of the site, not an embed.
03
There is no unit data
If statuses and prices live only in the sales team’s heads, you need a CRM first and a website second.

Questions

What does a project website cost?

A project landing page starts at $2,500. A site with apartment selection, an availability chart and CRM integration runs $5,000–12,000. Ongoing support and new phases — a retainer from $2,000 a month.

Do you build availability charts?

Yes, it is the most common real-estate request we get: the chart, floor plans, parameter filters, favourites and reservations passed to the CRM.

Do you work with projects abroad?

Yes. We have built sites for projects in Israel, the UAE and Georgia, including multilingual versions and local market requirements.

What if the renders are not ready?

We start with structure and meaning and add the visuals later: we retouch draft renders, build graphic maps and swap the materials in as they arrive.

How long does a project take?

A project landing page — from 3 weeks. A site with apartment selection and integrations — from 2 months.

Tell us the task in four answers

Answer with the buttons or in your own words — that is enough for us to come to the call with thoughts instead of generic questions.

Question 1 of 4

What do you need?

Ruslan Kochubarov
Ruslan Kochubarov
Founder, art director

Tell us about the task

Book a 15-minute call or leave a request — we reply within one business day and send a brief and relevant examples.

Book a call
  1. 1We read the request and reply within one business day
  2. 2We take 15 minutes on a call to unpack the task
  3. 3We send a scoped estimate with timings