The task
A private residence in central Israel sells to three different audiences: local Hebrew speakers, English speaking buyers and the Russian speaking diaspora. Each group asks different questions and chooses differently. Three separate websites would be expensive and pointless, while a single "translated" site usually falls apart in Hebrew: right-to-left writing breaks the layout and the version feels foreign.
The idea
We designed the site as one data core with three language views. Floor plans, prices and statuses live in one place; languages sit on top. The Hebrew version was built RTL from the start rather than mirrored at the end: typography, composition and navigation were designed for right-to-left reading.
What we did
Structure. One buyer journey from the image of the house to a specific apartment, identical in every language.
Design. A calm premium tone, generous whitespace, photography instead of stock decoration.
Three full versions. Russian, English and Hebrew, translated to the same depth: not only marketing copy but forms, statuses and emails.
Native RTL. The Hebrew version is a first-class build, right-to-left in every block.
Results
- 3 languages on one platform instead of three websites
- Hebrew built natively in RTL, no compromises
- the project received a design award
