Websites that start with meaning

Before any visual work we dig for the idea and find a metaphor — the reason a site is remembered and returned to.

Prostor designs and builds websites on its own code stack: corporate sites, product sites and landing pages. We start with research and meaning, then structure, design and development on Next.js — server-rendered, with search markup and a layer for AI crawlers.

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Work in this area

Real estate · ×17 enquiries

iCITY

A website for a business centre in the Moscow business district. Two metaphors brought together in one project.

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Real estate · award

Interstellar

A family residential complex in a prime Dubai district. A space concept built around the film Interstellar.

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Real estate · award

WeWall

A design concept and system for real-estate investment consulting. A 1C-Bitrix site built to grow into a platform.

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E-commerce

TSUM

A website for a craft centre in Kazan: a workshop catalogue with booking and payment, resident pages, venue rental, an admin panel and resident accounts.

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Interfaces · award

Cognition

An EdTech product that teaches history through people rather than facts: bold type, contrast and colour instead of the usual classroom look.

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Real estate · award

Petrovsky

A concept for a private residence in historic central Moscow: the merchant-era metaphor runs through the whole site.

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See all work

Check how AI sees your site

Paste the address — we read the page exactly like an AI crawler does and show what it can and cannot see. Free, right here.

What clients come with

The site looks like everyone else’s

The same words and the same blocks as the competition. Clients choose on price because nothing else stands out.

Beautiful, but it does not sell

Everyone inside the company likes the design, yet no enquiries arrive: the structure leads nowhere and the arguments hide near the footer.

Slow and invisible

The builder ships heavy pages, search does not understand the content, and AI answers never mention you.

Every edit goes through a vendor

Changing a price or adding a section means a ticket and a week of waiting instead of ten minutes.

What we do

Meaning and metaphor

We study the product and the market, put your difference into words and find an image that carries it.

Structure and prototypes

A map of sections and scenarios, so by the design stage it is clear what a person reads and in what order.

Design

Typography, rhythm and motion: an interface that looks expensive and never gets in the way of reading.

Development in code

Next.js and server rendering, speed on mobile, components that get reused in future sections.

Search and AI answers

Structured data, a markdown layer and llms.txt — so both search engines and language models can quote you.

Content management

Editing copy and sections without a developer, in a way that cannot break the layout.

Technology

Front end

Next.js
React
TypeScript
Tailwind
Motion

Back end and data

Node.js
PostgreSQL
Velite / MDX
REST and GraphQL

Infrastructure

Vercel
CDN and caching
CI on push
Uptime monitoring

Search and AI

Server rendering
schema.org
llms.txt
Markdown mirrors

We pick the stack for the task, not the other way round. If you already run an admin panel on Bitrix or WordPress, we work with it instead of forcing a migration.

How we charge

Fixed scope

from $2,500

A fixed estimate: meaning, structure, design, code and launch as one project.

Design only

from $1,500

Layouts alone, when your own team builds. Delivered with a design system and rules.

Growth retainer

from $1,500/mo

Growing the site after launch: new sections, speed, monitoring.

The range depends on the number of pages and how interactive it gets. The estimate comes within one business day after the call. Payment is split into a comfortable schedule of instalments, stage by stage.

How we work

Immersion

Interviews with the team, a look at the product, the competition and how clients pick you today.

3–5 days

Meaning and structure

We define the difference, build the map of sections and prototype the key pages.

1–2 weeks

Design

Metaphor, typography, motion, and a mobile version treated as an equal.

2–4 weeks

Development

We build in code and wire up analytics, markup and performance.

3–5 weeks

Launch

We migrate URLs without losing rankings, train the team and stay in touch.

up to 1 week

Who runs it

Ruslan runs the area — meaning and visual language. Anfisa writes the copy, Alexander designs and builds, Timofey owns the code, the speed and the releases.

Ruslan Kochubarov

Founder and art director

Anfisa Naumova

Writer, copywriter

Alexander Zhukov

Web designer

Timofey

Head of development

We will check how search and AI see your site

Leave the link — we show what a crawler reads, what is missing for AI answers and what to fix first. Notes by email, free.

What clients say

“Sharp and reliable people you can trust with complex projects.”

Evgeny

CMO, WTC

When we are not the right fit

You need a site next week

In a week we cannot even understand the task properly. A fast launch means a builder, and that is a reasonable answer.

You need the old site moved as is

Copying page for page is a front-end job, not ours. We start from the question of why the site exists.

Every decision is already made

If structure, design and copy are approved and you only need hands, hiring a contractor directly is cheaper.

Questions

What does a website cost?

A landing page starts at $2,500. A corporate site with a complex structure and custom design runs $5,000–12,000. We give a range after the first call and a look at your current site.

What do you build on?

Next.js on our own stack: pages are served as ready HTML, so they load fast and are fully visible to search engines and AI crawlers. We do not use website builders.

Can we edit the content ourselves?

Yes. We hand over editable content and agree which blocks your team changes and which stay with us so the layout holds together.

How long does it take?

A landing page — from 3 weeks. A corporate site — from 2 months, research and copy included.

What about moving from the old site?

We migrate the content, keep the URLs and set up redirects so search positions stay where they are.

Websites that start with meaning

Work in this area

Check how AI sees your site

What clients come with

What we do

Technology

How we charge

How we work

Who runs it

We will check how search and AI see your site

What clients say

When we are not the right fit

Questions

Tell us the task in four answers

Tell us about the task