The task
Mr. Eight Development is building the Interstellar residential complex in Dubai. Property here is one of the most competitive markets in the world — a new tower appears every couple of weeks. A standard shop-window site with renders and a “leave a request” form does not survive that noise. The site had to sell the level of the developer by itself and bring leads while the building was still a pit in the ground.
The idea
We built a digital showroom rather than a website. Instead of an apartment list — an interactive model of the building: hover over the façade, pick a floor, open the layout, look at the view from the balcony. All of it in the browser, all of it before completion. In parallel we laid a separate route for investors, where the logic is different: yield, delivery dates, payment plans. One site serves two audiences without mixing them up. The visuals were produced by the Movie Park studio; we turned them into the interactive.
What we did
UX and scenarios. Two routes: a family looking for an apartment, an investor counting returns. Each has its own screens and its own metrics.
Interactive model. Hover on the façade, choose a floor, open the apartment layout. The “sold” status is pulled from the backend.
Design. A dark palette, large typography, full-screen visuals. A premium catalogue rather than an estate-agent window.
Mobile. More than 70% of visitors in Dubai arrive from a phone, so the mobile version keeps every function of the desktop one.
Investor pages. A separate section with yield, the construction schedule and payment plans.
Results
- 70%+ — mobile traffic in Dubai
- 2 — funnels inside one site
- 3D — showroom instead of a listing
