The task
Harey Zahav is an Israeli developer with a large share of buyers living in the United States. That buyer decides remotely: no weekend visit to the site, no walk around the neighbourhood, no look at the building from the street. Everything a personal visit normally gives has to come from the materials — the project website, the map, the deck.
The approach
We build the materials in the logic of a remote purchase: an American audience has to understand the place, the product and the terms without leaving the screen. The language, structure and tone are made for someone comparing an Israeli property from the other side of the world.
What we did
Project websites. Pages that make the location, the layouts and the path to purchase clear.
Graphic maps. Drawn maps and diagrams: where the project sits, what surrounds it, how the grounds are arranged. For a remote buyer the map replaces the walk.
Property decks. Sales materials that go to the buyer after the first conversation and have to carry them to the next step.
The result
- materials a buyer can choose from while in the US
- one voice from the website to the deck
- the work continues — new projects get the same kit
