Task
Harey Zahav is a developer that has been building private houses and garden apartments in Judea, Samaria and southern Israel since 2007. The company's materials are addressed to buyers from the US: they choose a home and a community from the other hemisphere, and much of the decision is shaped by what the developer shows them.
That means a constant flow of design work: project presentations, brochures, slides for meetings, posts. A one-off project would not cover it. We agreed on a design-support format: the Prostor team works with the developer as an external design department — for two and a half years now.
Approach
The constant across all materials is the Harey Zahav logo: a golden line of hills above a navy wordmark. We laid the mark out as a construction scheme and carried it onto brand pieces — a flag, an illuminated sign, car livery, a key.
Everything else is chosen per project: each one has its own character, its own photography of the place and its own palette. Yeruham is sand and a desert sunset, Karnei Shomron is the green of the village, the brochure for US buyers is blue and white.
The materials speak to an American audience in its own language — literally in English and in substance. They explain not just the floor area but the place: what the community is, how far Jerusalem and the centre of the country are, how family life works after moving to Israel.
What we did
Brand carriers. The construction scheme of the mark and the logo on a flag, an illuminated sign, a car and a key.
Project presentations. Over 50 presentations for the developer's projects so far, among them Karnei Shomron and Yeruham: photography of the place, maps, facts about the village and the community.
A brochure for US buyers. "Where Jewish history becomes your family's future" — a sheet about buying a home in Israel as part of an Aliyah plan: communities with English-speaking families, a house with a garden 20–30 minutes from Modi'in, Kfar Saba and Netanya, the company's largest project, Leshem, at around 700 homes.
A company slide. "About Harey Zahav" with the developer's numbers: founded in 2007, 25 projects, 6,000 housing units, 2,000 delivered to customers, 1,000+ under construction, 3,000 in planning.
The Yeruham project. A presentation with a "Where is Yeruham?" map and an "Experience Yeruham" spread: desert camping and the Negev night sky, the Duda'im heritage centre, the man-made Yeruham forest.
Communication. The posts "Your yishuv ha'aretz starts here" and "Houses with gardens in Judea & Samaria", and the slide "Together we rise, stronger than ever. Israel is our home".
The Karnei Shomron website. The village website for the same client is a separate case.
Result
More than 50 presentations in two and a half years — and a logo that reads the same on any carrier, from a flag to a post. New materials ship as routine work, without launching a separate project for each task.
The partnership continues — which is the point of design support: not a project with a delivery date, but a design department the client always has at hand.
