Buying an apartment in Georgia from abroad is legally simple, and we have written about what that demands from a project website. This time we did the obvious next thing: opened the English versions of well-known Tbilisi developers and walked each one as a buyer with money and no Georgian.
We are a design agency and these companies are not our clients, so read this as a field note, not a ranking. The pattern was too consistent to keep to ourselves.
The checklist we walked with
A remote buyer needs four things from a project website: what is for sale, what it costs, when it will be delivered, and a way to act in their language. Concretely: unit availability with floor plans, prices, construction progress with dates, and an English path that survives all the way to the form.
What we found
The good news first. English versions exist and work: every site we opened had a language switch, most with Russian as well. Archi runs three languages and leads with instalment terms, which is exactly what its buyers compare. m2 has a real search with filters for location, floor, bedrooms and price. Lisi Development tells its green-district story clearly and backs it with awards.
Now the gaps, and they repeat from site to site.
Prices are nowhere. Filters by price exist, price tags do not. A buyer comparing three projects in tabs closes the tab without numbers first, and the developer never learns that a lead existed and left.
Choosing a unit is hard to impossible. Projects are presented as brochures: renders, a philosophy, a "read more" link. Floor plans, where they exist, hide in PDFs or behind a request. An apartment selector with honest statuses is standard in markets these developers compete with for the same foreign money.
Construction progress is a status word, not a feed. "Ongoing" with a block letter tells a remote buyer nothing. A dated photo update once a month is the cheapest trust a developer can buy, and almost nobody publishes it.
The English path breaks quietly. Menus are translated, but deeper pages, plan captions or the enquiry flow slip back into Georgian. The buyer reads that as a signal about how the deal itself will go.
Why this matters more here
In a market where the buyer lives in Berlin, Tel Aviv or Dubai, the website is not a supplement to the sales office. It is the sales office. Every gap above is a buyer who continued to a competitor, or to another country entirely, and none of it shows up in any report because the visit lasted ninety seconds.
The fix list is short and cheap relative to what developers spend on traffic: prices or ranges on the page, plans as pages instead of PDFs, a monthly dated update, an English version tested end to end. The full cost picture is here if you want numbers.
If you are a developer reading this
Walk your own site with the checklist above, in English, on a phone. Count where you had to ask your own sales team for help. That count is your lost-lead report.
Or hand it to us: we do this walkthrough as a free teardown, fifteen minutes on a call and written notes within two business days. Details on the developer page, form on the contact page.
