The task
Healthis was already at the top of the large marketplaces. Those platforms delivered sales but not a brand: the customer does not know the manufacturer, does not come back to Healthis, is not subscribed and has no reason to trust it. The company needed its own site — one that would move the audience from marketplaces into a direct channel and become the core of an ecosystem.
The idea
We built a flexible design system in which the brand gradients from every pack became part of the site's identity. Each of the 50+ SKUs has its own visual accent while the overall system stays recognisable. We added a vitamin compatibility calculator, educational guides, infographics and AI video. The site stopped being a shop window: people return to it for the use, not only for the purchase. Development partner — Thunder Web.
What we did
Design system. For 50+ SKUs. Gradients taken from the packaging became the visual logic — every product has its accent inside one system.
Structure and UX. Catalogue, product page, pages for brands and product lines. The mobile version keeps the same functionality.
Compatibility calculator. The user picks two vitamins and immediately sees whether they can be taken together, and at what time of day.
Content infrastructure. SEO copy, infographics, AI video and educational guides — the site works as a content marketing hub.
Results
- 50+ — SKUs in the catalogue
- 4 months — from kick-off to launch
- 1 bn ₽ — brand revenue target
