A brand that holdsin two alphabets
Positioning, naming and identity for Israeli companies and developments — designed to work in Hebrew and in Latin at the same weight, by the team that also ships the website.
Branding work we can show
Identities, packaging and brand communication — from residential projects to supplements and car brands.
A website for a private residence in the heart of Israel. One site for three audiences — Russian, English and Hebrew speaking.
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Brand communication for the developer Samolet: the visual and verbal language of the project — from the first words to the first screens.
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A refreshed identity adapted across more than 30 applications.
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A skincare brand: audience research, packaging for a younger generation and a brand book.
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Full identity and packaging for a Georgian eco dog food brand: a sticker-style logo, a playful visual language and the packaging range.
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A brand platform and identity for two medical brands: their roles separated, the pair read as one ecosystem.
View caseWhat branding means here
A system rather than a logo file: meaning, visual language and the rules that keep both alive after we leave.
How we work
Building a development? Naming and identity live together with the sales website — see websites for developers in Israel.
Questions we hear before the first call
How much does branding cost?
Identity projects start at $2,500 — strategy, mark, colour, typography and base guidelines. A full brand platform with research, naming and a design system runs $5,000–12,000. Brand plus website is quoted as one project and usually costs 15–20% less than ordering them separately.
Can you design an identity that works in Hebrew and English?
That is the normal brief here, and it is more than picking a second font. The mark has to keep its weight next to Hebrew letterforms, the type scale has to match across two alphabets, and the whole grid has to survive right-to-left setting. We design both versions together rather than adapting one into the other.
Do you do naming for residential developments?
Yes. A name for a development in Israel is checked three ways: how it reads in Hebrew, how it transliterates for a buyer abroad, and what it means to a Russian-speaking repatriate. We bring shortlists with the reasoning, not just a list of words.
How long does it take?
An identity — from four weeks. A full cycle with research and a design system — from two months. Adding a website extends the timeline by three to six weeks depending on scope.
Can you rebrand without changing the logo?
Yes, and it is often the right call: the mark stays and the system around it is rebuilt — colour, type, graphics and rules. Recognition survives, the brand stops looking dated.
