The task
NFT platforms share one disease: the interface looks harder than the purchase. Wallets, gas, transaction signatures — a newcomer closes the tab before buying anything. WonderPlace wanted a marketplace where collections are bought and sold as plainly as goods in an ordinary store.
The approach
We designed from the buyer's scenario, not from the blockchain: first a person finds a collection and falls for it, then the platform helps close the deal. The complexity is hidden under the hood, and retention is built on game mechanics — rewards and progress worth coming back for.
What we did
Storefront and deals. A catalogue of collections, token pages, buying and selling.
Gamification. A system of rewards and progress that turns one-off deals into a habit.
Personal account. The collection, deals and activity in one place.
Chats. Conversation inside the platform, so the community lives where it trades.
The result
- a token deal is no harder than a store purchase
- game mechanics bring users back
- the community lives on the platform, not in an external messenger
