The task
IMG is a Russian media holding that develops music artists and carries them from production through monetization. The previous site looked dated and undersold the company's scale: the range of services — production, distribution, full-service artist management, promotion — got lost behind a neutral design.
The approach
We refreshed the design with bright accent colors, large typography and accent visuals in place of the neutral look. We rebuilt the homepage structure so it reads through IMG's whole service chain at a glance, and worked through how a visitor interacts with the interface. The site was built and launched on the Tilda platform.
The result
- the site got a new design system and a fresh visual language built on accent color and large type
- the homepage structure shows IMG's full service cycle, from production to artist monetization
- the project is published on Behance and Dprofile
