The task
Legacy is Russia's first platform for managing endowment funds, launched in 2016 by Igor and Ekaterina Rybakov. The redesign had to explain a complex financial instrument in plain terms to philanthropists and the fund's partners, and bring the site up to an international standard.
The approach
Before moving to a final screen, we worked through three different concepts — and only started designing once one was chosen. We reworked the user flows, rebuilt the visual language — Cormorant and Inter typography, a dark palette with a gold accent, a motif drawn from classical antiquity — and drew and adapted every page of the service.
The result
- the site explains how Legacy works in a handful of screens, from the donor to the managing company
- the new visual language now runs across every page of the service and its branded materials
- the case is published on Behance and Dprofile
