The task
UMA Lounge & Bar is a hookah lounge by the Patriarch Ponds in Moscow. The concept behind the place is an "abode of the divine" — a space where gods and people, European and Asian cultures, meet. The brand identity had to carry that idea, from the sign outside to the smallest thing on the table.
The approach
Prostor joined the project team — alongside the DESIGNWISE studio — and worked on part of the identity and illustration. The deity artwork was drawn in the style of Japanese woodblock prints, blending Greco-Roman and Asian mythology, and a reworked pattern of clouds and mountains became the throughline motif, echoing a bamboo grove built into the mark itself.
The result
- a UMA logo built around a glyph that reads as both bamboo and a link to the spiritual world
- the identity carried across the full stationery set — from business cards and the menu to bags and staff T-shirts
- the project is published on Dprofile
