The task
Work on the agency's own identity: refresh the brand's visual language, from the mark to everyday materials, and build a system the team can use consistently across every new piece of communication.
The approach
The starting point wasn't a new mark but a rethink of the existing one: we kept the original construction but sharpened its character and simplified the shape, making it hold up at any scale. Around the mark we built a palette (a black-and-white base with accent blue and lilac), a type system, and applications — team business cards, social media templates and branded materials.
The result
- a refreshed mark and type system for the Prostor brand
- a palette with a black-and-white base and accent colours for different contexts
- team business cards and social templates built on the new system
- the full case is published on Behance — link below
