Task
SLAVA is a new premium-class multifunctional complex in central Moscow, BREEAM-certified and positioned as a "new format of office life": residential blocks, office space, retail and walkable areas in one project. The complex neighbours "White Square" and sits 15 minutes from Moscow City, near Belorusskaya. The brief was to stand out from generic real-estate websites and clearly communicate those strengths.
Approach
We built the design around the project's own metaphor rather than a standard business-centre template. The landscaping concept for the public spaces was developed by a British architecture studio — the site presents it as its own section, with a description and renders of the courtyard and shared areas. The site was built on Tilda and adapted for desktop, tablet and mobile.
What we did
Branding and metaphor. A distinct visual language for positioning SLAVA as a "new format of office life."
UI/UX for the website. Sections on location, infrastructure, landscaping and office-block offerings, adapted for desktop, tablet and mobile screens.
Website on Tilda. The full website was built and launched in 25 days.
Result
- a website built around its own metaphor instead of a generic business-centre template
- the full cycle — from branding to a live website — delivered in 25 days
- the project write-up is published on Dprofile and Behance — links below
