The task
Building an online store for POSH, a handmade lingerie brand — loungewear, corsets, swimwear. The brand needed a visual language that carries the tenderness and sensuality the products themselves are made with, and an online store that continues that aesthetic rather than working against it.
The approach
The Prostor team took on branding, research and design as one piece of work. The visual language is built on delicate pastel tones and handwritten phrases that match the brand's mood and its "treat yourself — luxuriously" positioning. Custom illustrations were made as a separate layer to highlight the details of POSH's products. The site was designed for both desktop and mobile, built on Tilda, and includes product cards with material and care information. A social media concept for the brand was developed as well.
The result
- an online store on Tilda with a catalogue, product cards and a signature visual language
- a handwritten typography and custom illustration system for the brand
- a social media concept for POSH
