The task
The marketplace was growing faster than its storefront. Search returned irrelevant results, categories had multiplied without structure, and at peak load pages answered with a delay. Buyers left before they reached the product.
The approach
We rebuilt category navigation around real demand, rewrote the search results with relevant ranking and caching, moved the heavy pages to server rendering and optimised the images. In parallel we connected the storefront to a recommendation system, to lift the average order without pushing the buyer.
The result
Search answers 60% faster, bounces on the results page fell by 27%, and the average order value grew by 18%. The storefront held the seasonal peak without degrading, and the client's team gained a year of performance headroom.
