Darya Fedorchenko
Co-founder and CMO
Runs the agency’s marketing and communication, and looks after client relationships.
Articles
Analytics before launch: the minimum that makes a site readable
What to install before a site goes live, which events deserve to be goals, and why the first month of traffic is the one you cannot get back.
ReadLead form conversion: why B2B forms leak leads
Too many fields, broken mobile layouts, no confirmation, submissions nobody sees: the usual reasons a B2B lead form loses visitors before they convert.
ReadStructured data and JSON-LD explained for marketers
What JSON-LD actually is, how it differs from page text, and which schema.org types matter for a business site: Organization, Product, FAQPage, LocalBusiness.
ReadWebsite speed and buyer drop-off in real estate
Renders, tours and maps make property sites the heaviest on the web. Where the seconds go, what they cost, and fixes that keep the beauty.
ReadHow we make websites visible to ChatGPT and AI search
Buyers now ask assistants which developer to trust. What we build into every site so AI can read, understand and cite it.
ReadD2C instead of marketplaces: two ways out
Marketplaces give sales and take the customer. How two supplement brands built their own channel — one through content, the other through subscriptions.
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