The task
The store ran on an ageing platform and lost buyers on the way to checkout: the catalogue was slow, the product page did not answer the questions that decide a purchase, and the basket asked for steps nobody needed. The client did not want cosmetics — they wanted the storefront rebuilt around revenue.
The approach
We broke the buyer's path into stages and found where people dropped out. The catalogue was rewritten with server rendering; the product page was reworked so that specifications, availability and delivery are visible immediately; checkout was cut to three screens. In parallel we put the analytics in order, so every change could be judged on data rather than opinion.
The result
Load time more than halved, conversion to order grew by 2.3 points, and sales rose 40% in the first quarter after launch. The storefront became a predictable base on which the client's team now tests new ideas calmly.
