---
title: "Research"
canonical: "https://en.prostor-agency.com/services/research"
summary: "We interview the audience, find the insights and build a brand platform with clear positioning — before any design work starts."
offerings:
  - "Interviews and surveys"
  - "Competitors and market"
  - "Segments and scenarios"
  - "Brand platform"
  - "Interface testing"
  - "A report with decisions"
---

# Research that ends the argument

We interview the audience, find the insights and build a brand platform with clear positioning — before any design work starts.

Prostor runs research before a redesign or a launch: in-depth interviews and surveys, competitor and market analysis, audience segments and scenarios, a brand platform with positioning, and interface tests with real people. The deliverable is a list of decisions, not a report for the shelf.

## What clients come with

- **We do not know who we sell to** — The audience portrait is guesswork, so the advertising misses and the copy talks about the wrong things.
- **Arguments about taste** — Decisions go to whoever insists hardest. There is no argument beyond “I like it this way”.
- **The product misses the expectation** — People arrive and leave: the promise on the site does not match what they find inside.
- **No ground before a redesign** — You want to change the site or the packaging, but it is unclear what exactly to change and what to build on.

## What we do

- **Interviews and surveys** — In-depth conversations with clients and the sales team, a quantitative survey of your base.
- **Competitors and market** — What the neighbours promise, which arguments are taken and where the free space is.
- **Segments and scenarios** — Who buys, what job they arrive with and what stops them — as segments you can work with.
- **Brand platform** — Positioning, promise and key messages that copy and design later grow from.
- **Interface testing** — We show the prototype to real people and fix it before development, not after.
- **A report with decisions** — Not a description — a prioritised list of what to change on the site, in the product and in the communication.

## How we work

1. **Framing** — We agree which decision depends on the research and what counts as an answer.
2. **Fieldwork** — Interviews, surveys, analytics and competitor analysis.
3. **Analysis** — We assemble insights, segments and barriers, and test the hypotheses against data.
4. **Platform** — We write the positioning and the messages, and check them with the audience.
5. **Decisions** — We hand over a prioritised list of changes and support the rollout.

Yulia runs the interviews and field work, Darya the method and the data. Anfisa turns the findings into positioning and copy, Ruslan into visual decisions.

## Questions

### What does research cost?

An express format with interviews and competitor analysis starts at $1,500. Full research with a survey, segments and a brand platform starts at $3,000.

### How long does it take?

Express — 2 weeks. A full cycle with surveys and testing — from 4 weeks.

### What do we get?

A report with insights and segments, a brand platform and a prioritised list of changes — in a form you can turn into tasks straight away.

### Can we order research on its own?

Yes. We often start there, and if the conclusion is that no redesign is needed, we will say so plainly.

### Who do you interview?

Your clients and the people who did not buy, plus sales and support. When needed we recruit respondents ourselves.