---
title: "Branding"
canonical: "https://en.prostor-agency.com/services/branding"
summary: "We build the meaning of a brand and the way it reaches people: from positioning to the rules the brand lives by once we step away."
offerings:
  - "Research and positioning"
  - "Brand platform"
  - "Identity"
  - "Design system and guidelines"
  - "Applications and packaging"
  - "Support"
---

# A brand that outlives its own presentation

We build the meaning of a brand and the way it reaches people: from positioning to the rules the brand lives by once we step away.

Prostor builds brands as systems: positioning and platform, identity and logo, a design system with guidelines, and the applications — website, decks, social, packaging. We work with manufacturers, retail, healthcare and property developers.

## What clients come with

- **The visuals grew by accident** — The logo came from one place, the site from another, the decks from a third — the brand never reads as one thing.
- **The brand looks like the rest** — The same colours and the same promises as the competition. Nobody remembers the difference, so they pick on price.
- **Every application starts from zero** — With no rules, each layout is argued from scratch and quality depends on who happens to be free.
- **Entering a new market** — You need a brand language that works for another audience in another country, not a translation of the old one.

## What we do

- **Research and positioning** — Audience, competitors and market; we put into words who you are, for whom, and what makes you different.
- **Brand platform** — Promise, values, tone of voice and key messages — the base for copy and advertising.
- **Identity** — Logo, colour, typography, graphics and photography — a recognisable image rather than a folder of files.
- **Design system and guidelines** — Components and rules that let your team produce materials and hit the same quality every time.
- **Applications and packaging** — Website, decks, social, outdoor and packaging in one language.
- **Support** — Art direction and help through the first months, while the brand settles inside the team.

## How we work

1. **Research** — Interviews, audience, competitors and how you are perceived today.
2. **Strategy** — Positioning, brand promise, tone of voice and key messages.
3. **Visual language** — Logo, colour, typography and graphics — tested on real applications straight away.
4. **System** — Guidelines and a design system: rules, templates and components for the team.
5. **Rollout** — We move the site, decks and packaging into the new language and stay close for the first months.

Ruslan runs the area — strategy and visual language. Polina holds art direction, Sonya builds the identity and its applications, Anfisa owns positioning and copy.

## Questions

### What does branding cost?

An identity with a basic set of applications starts at $2,500. A brand platform with research, a design system and guidelines runs $5,000–12,000.

### How is a brand platform different from a logo?

A logo is one application. The platform answers who you are, for whom and why you differ; the mark, colours, copy and advertising grow out of it.

### How long does it take?

An identity — from 4 weeks. A full cycle with research and a design system — from 2 months.

### What do we get at the end?

Source files, guidelines and finished applications: the logo in every format, palette and type, deck and social templates, and the rules for using them.

### Can you refresh a brand without changing the logo?

Yes, and we often do: the mark stays while the system around it is rebuilt — colour, typography, graphics and rules.