---
title: "Branding agency for companies in Israel"
canonical: "https://en.prostor-agency.com/israel/branding"
summary: "Prostor builds brands for Israeli companies and developments: positioning, naming, bilingual identity for Hebrew and Latin, guidelines and the website. From $3,000."
---

# A brand that works in two alphabets

## What branding means here

- **Positioning** — Who you are, for whom and why you differ — written down before any visual work, so design has something to hold on to.
- **Bilingual identity** — The mark, the type and the grid have to hold in Hebrew and in Latin, at the same weight and in right-to-left setting. Two alphabets, one brand.
- **Naming** — A name for a company or a development, checked in Hebrew, English and Russian — how it reads, how it sounds, what it accidentally means.
- **Guidelines and design system** — The rules your team uses to make materials without us: presentations, social, outdoor, signage.
- **Brand and website together** — The site is built in the same language as the brand, by the same team — nothing is lost between two contractors.
- **Sales materials** — Project decks and location maps for buyers abroad, produced in the brand system rather than improvised each time.

## How we work

- **Research** — Interviews, market and competitors — two weeks of listening before a single sketch.
- **Strategy** — Positioning, promise and tone of voice, agreed on paper.
- **Identity** — The visual language, tested on real materials in both alphabets.
- **System and rollout** — Guidelines, templates and the first live applications.

## Questions we hear before the first call

### How much does branding cost?

Identity projects start at $3,000 — strategy, mark, colour, typography and base guidelines. A full brand platform with research, naming and a design system runs $5,000–12,000. Brand plus website is quoted as one project and usually costs 15–20% less than ordering them separately.

### Can you design an identity that works in Hebrew and English?

That is the normal brief here, and it is more than picking a second font. The mark has to keep its weight next to Hebrew letterforms, the type scale has to match across two alphabets, and the whole grid has to survive right-to-left setting. We design both versions together rather than adapting one into the other.

### Do you do naming for residential developments?

Yes. A name for a development in Israel is checked three ways: how it reads in Hebrew, how it transliterates for a buyer abroad, and what it means to a Russian-speaking repatriate. We bring shortlists with the reasoning, not just a list of words.

### How long does it take?

An identity — from four weeks. A full cycle with research and a design system — from two months. Adding a website extends the timeline by three to six weeks depending on scope.

### Can you rebrand without changing the logo?

Yes, and it is often the right call: the mark stays and the system around it is rebuilt — colour, type, graphics and rules. Recognition survives, the brand stops looking dated.