---
title: "WonderPlace — a concept for an NFT collection marketplace"
client: "WonderPlace"
publishedAt: "2024-09-30"
updatedAt: "2026-09-10"
canonical: "https://en.prostor-agency.com/cases/wonderplace"
tags:
  - "interfaces"
  - "concept"
summary: "A concept for an NFT marketplace: collection storefront, deals, gamification with rewards, a personal account and chats — crypto without the cryptographic interface."
metrics:
  - label: "format"
    value: "concept"
  - label: "mechanics"
    value: "gamification · rewards"
  - label: "inside"
    value: "account · chats"
---

## The task

NFT platforms share one disease: the interface looks harder than the purchase. Wallets, gas, transaction signatures — a newcomer closes the tab before buying anything. WonderPlace wanted a marketplace where collections are bought and sold as plainly as goods in an ordinary store.

## The approach

We designed from the buyer's scenario, not from the blockchain: first a person finds a collection and falls for it, then the platform helps close the deal. The complexity is hidden under the hood, and retention is built on game mechanics — rewards and progress worth coming back for.

## What we did

Storefront and deals. A catalogue of collections, token pages, buying and selling.

Gamification. A system of rewards and progress that turns one-off deals into a habit.

Personal account. The collection, deals and activity in one place.

Chats. Conversation inside the platform, so the community lives where it trades.

## The result

- a token deal is no harder than a store purchase
- game mechanics bring users back
- the community lives on the platform, not in an external messenger