---
title: "UMA Lounge & Bar — branding for a hookah lounge in Moscow"
client: "UMA Lounge & Bar"
publishedAt: "2025-01-10"
canonical: "https://en.prostor-agency.com/cases/uma-lounge-bar"
tags:
  - "branding"
  - "design"
summary: "Identity for a hookah lounge by the Patriarch Ponds: a logo, pattern and visual language at the crossing of European and Asian mythology, from the sign to the merch."
---

## The task

UMA Lounge & Bar is a hookah lounge by the Patriarch Ponds in Moscow. The concept behind the place is an "abode of the divine" — a space where gods and people, European and Asian cultures, meet. The brand identity had to carry that idea, from the sign outside to the smallest thing on the table.

## The approach

Prostor joined the project team — alongside the DESIGNWISE studio — and worked on part of the identity and illustration. The deity artwork was drawn in the style of Japanese woodblock prints, blending Greco-Roman and Asian mythology, and a reworked pattern of clouds and mountains became the throughline motif, echoing a bamboo grove built into the mark itself.

## The result

- a UMA logo built around a glyph that reads as both bamboo and a link to the spiritual world
- the identity carried across the full stationery set — from business cards and the menu to bags and staff T-shirts
- the project is published on Dprofile