---
title: "Souleil — branding and an online store for a swimwear brand"
client: "Souleil"
publishedAt: "2024-01-24"
canonical: "https://en.prostor-agency.com/cases/souleil"
tags:
  - "e-commerce"
  - "branding"
summary: "An online swimwear store built on Tilda, naming, a social media concept and a marketing strategy — built from scratch together with the brand's founder."
---

## The task

The brand's founder came with several tasks at once: design an online store and build it on Tilda, get consulted on running photoshoots, develop a naming, create and run social media, and then put together a marketing strategy for the following year.

## The approach

We started with the store design — several video calls with the founder helped us pin down the task in detail. The design turned out minimal and clean, so it doesn't overload the user and lets her browse swimwear at her own pace. In parallel, we ran consultations on the photoshoots to get the visual balance on the site right, researched the market and proposed more than 20 naming options for the brand, and developed a social media concept and launched the account.

## The result

- an online store on Tilda with a signature minimal design
- brand naming — more than 20 developed options
- a social media concept and launch, plus a marketing strategy for the following year