---
title: "RUN DAMN — a logo and identity for a running community"
client: "RUN DAMN"
publishedAt: "2024-11-28"
canonical: "https://en.prostor-agency.com/cases/run-damn"
tags:
  - "branding"
  - "concept"
summary: "A logo and visual language for a Moscow running community: a contour-form stencil mark and a custom typeface with ten style sets."
---

## The task

RUN DAMN is a running club in Moscow founded by Nicole Remezok: a community bringing together people for whom running is not just a workout. The mark and visual language needed to speak the language of street culture rather than sports formalism.

## The approach

The starting question was how to combine running with street culture. The answer was a custom stencil typeface, Patrona Plain, built specifically for the project with ten style sets — from Monumental and Condensed to Art Deco, Bauhaus, Din and Brutal. The mark itself is built on counterforms so it can function as an actual stencil, and a simplified version of the logotype was designed for small formats (under 7 cm / 530 px). The branding keeps the metaphor of running-track markings: stencilled marks on a track set a monotonous rhythm, but the pace of the elements inside that structure varies — just like every runner does.

## The result

- a contour-form stencil logo plus a simplified version for small applications
- a custom typeface, Patrona Plain, with ten style sets
- the identity applied across merchandise (t-shirts, hoodies) and the club's promotional materials
- the full case is published on Behance — link below