---
title: "LUVU — an online store for a cosmetics brand"
client: "LUVU"
publishedAt: "2024-05-22"
updatedAt: "2026-09-11"
canonical: "https://en.prostor-agency.com/cases/luvu"
tags:
  - "e-commerce"
  - "performance"
summary: "A store for Katya Golden's brand on 1C-Bitrix: a minimal design, eight automation options and a fully automated path from purchase to delivery."
metrics:
  - label: "development paid back in"
    value: "1 week"
  - label: "customers in the first months"
    value: "2,500+"
  - label: "orders a minute at launch"
    value: "10–20"
---

## The task

LUVU is a new cosmetics brand from founder and influencer Katya Golden. The brief: an online store for a new brand, from scratch.

The positioning sets the tone for everything else. The brand states it directly: beauty is simple, beauty is you. And further: by launching LUVU, we want to inspire you to use cosmetics as a way to tell yourself "I love you". LUVU is not just a brand, it is a community of confident girls who share the principle of natural makeup for every day.

Our reading was that a register like that does not sit with a standard shopfront of badges and timers: the store had to stay quiet and still work as full e-commerce.

## The solution

We developed a minimalistic design for Katya Golden's online store of branded cosmetics and worked out the user's path with all possible ways of interacting with the interface.

Visually the store is built on silence: a white ground, a light sans, large close frames of skin and lips. The product in its silver tube is shot so that the material reads rather than the packaging. The one accent is a warm peach in the controls.

Technically the project runs on 1C-Bitrix. We did the layout and the integration with the admin panel, connected all the necessary delivery and payment services, and fully automated the process of buying goods and their delivery — eight automation options for the business processes in all. Separately we created a funnel and prepared materials for further email marketing.

## What we did

**Design and UX.** The brand's minimal aesthetic and a fully worked-through user path.

**Catalogue and cards.** Popular and New sections, cards with price and favourites — the Glossy Lip Treatment and the Daily Glow Fluid among them.

**Brand philosophy.** A Luvu philosophy section and blocks on natural makeup — beauty should be light, made with attention to detail.

**Built on 1C-Bitrix.** Layout, admin-panel integration, delivery and payment services connected.

**Eight automation options.** Implemented for the store's business processes: buying and delivery run without manual steps.

**Funnel and email marketing.** A funnel created and the materials prepared for further work with the base.

**FAQ and service pages.** Answers on ordering and on the products themselves — from choosing for a skin type to animal testing.

**Mobile.** Catalogue, product card and checkout on a phone.

## The result

A store that does not argue with the brand's register: the presentation stays calm while purchase and delivery run automatically.

According to the client, the investment in development paid back in the store's first week, the site held 10–20 orders a minute at launch, and the store passed 2,500 customers in its first months.

The site runs at luvucosmetics.ru. The full breakdown is published on Behance and on Dprofile, where it carries the Recommended badge. Links below.