---
title: "JAC Motors — an identity upgrade across 30+ applications"
client: "JAC Motors"
publishedAt: "2024-11-20"
updatedAt: "2026-08-20"
canonical: "https://en.prostor-agency.com/cases/jac"
tags:
  - "branding"
summary: "A refresh of the automotive brand's identity, adapted across more than thirty applications, from digital formats to print."
metrics:
  - label: "client"
    value: "JAC Motors"
  - label: "applications"
    value: "30+"
  - label: "task"
    value: "identity upgrade"
---

## The task

The brand's presentation had fallen behind its product: the cars were updated faster than the identity. The job was an upgrade rather than a redesign from scratch — keep the recognition, raise the brand language to the level of the product.

## The approach

Upgrade, not revolution. We kept the anchor elements of the identity in place and rebuilt how they work: grids, typography, layout rules, photography treatment. Recognition stays; the delivery gets contemporary.

## What we did

Identity refresh. Rebuilt rules for composition, typography, colour and photo style.

Application rollout. More than thirty applications — digital formats, print and presentation materials, each set in the same system rather than drawn from scratch.

A system, not a folder of layouts. The rules are documented so new applications can be produced without us.

## The result

- the identity caught up with the product
- 30+ applications in one language
- new materials assemble by the system