---
title: "FAMSHOP — headwear store redesign"
client: "FAMSHOP"
publishedAt: "2025-08-04"
updatedAt: "2026-09-10"
canonical: "https://en.prostor-agency.com/cases/famshop"
tags:
  - "e-commerce"
  - "interfaces"
summary: "We rebuilt a cap store on its existing product database: a catalogue navigable by cap type and by brand model line, a simpler account area, and the brand's own identity on the storefront."
---

## The task

FAM sells headwear and calls itself a club rather than a shop — a family held together by a love of caps, a cap lovers' club. The catalogue carries New Era, Kangol, '47, Goorin Brothers, American Needle and Carhartt WIP alongside FAM.CAP, the store's own line.

The old site failed at three things at once. It did not scale with a growing catalogue, it had no foundation for search, and it did not reflect the brand's identity — street, type-led, built on graffiti, tape and a red accent.

One condition framed the whole project: the product database and the general catalogue structure had to stay. The redesign had to fit the data that already existed.

## The solution

We went through the brand's materials and guidelines and built a web concept in the identity FAM already had — it simply had never reached the site. Bebas Neue Cyrillic paired with JetBrains Mono, Sprite Graffiti for accents, red F9423A on black, promo tape running the logo across the screen.

The catalogue was restructured with the data left in place, and navigation was split along two axes. The first is cap type: snapback, fitted, adjustable, trucker. The second is brand model lines — 59Fifty, 9Fifty, 39Thirty and 9Forty from New Era, 504 and 507 from Kangol, Branson and Clean Up from '47. That is how this product is actually looked for: some people come for the shape of the brim, others go straight to a model. Every group now has an address of its own that can rank.

## What we did

**Catalogue structure.** Two navigation axes — by type and by brand with its model lines. Clothing and accessories sit alongside the headwear: t-shirts, hoodies, trousers, socks. Collectible action figures, cleaning products and gift certificates get their own sections. The product database and its structure were preserved, so no card migration was needed.

**Storefront and product page.** A large shot on a model, size selection with a sizing table, a clear price. The page works as a page about a thing, not a line in a price list.

**Account area.** Order history with statuses, favourites, personal details, delivery addresses — with the extra steps removed.

**Blog and guides.** Material people read before buying: a full guide to cap types, a breakdown of models for club fans, the story behind the NY logo. This is what the storefront's own claim — more of a guide to headwear than a shop — actually rests on.

**Mobile.** Category menu, filters, product page and account area carry the same set of actions as the desktop version.

**Editing without developers.** We wired in the tools the client's own team uses to run content.

## The result

The store now has a storefront in the brand's character and a catalogue that holds up as the range grows: new models and collections go into the existing structure instead of being bolted on beside it. The product database came through untouched — the move ran on the old data.

The second outcome is a foundation for search that did not exist before. Every product group has its own address and its own page, which makes the store reachable for people looking for a specific cap model rather than for the FAM brand.

The site is live at famshop.ru.

The full breakdown is published on Behance and Dprofile, where it carries the Recommended badge. Links below.