---
title: "Elite Merit — a website redesign for a Dubai real estate agency"
client: "Elite Merit"
publishedAt: "2026-03-10"
updatedAt: "2026-09-11"
canonical: "https://en.prostor-agency.com/cases/elite-merit"
tags:
  - "real-estate"
  - "design-system"
summary: "Turning a presentation site for a premium real estate agency into a scalable product: a design system, curated collections, a map and smart filters."
metrics:
  - label: "properties in the listing"
    value: "240"
  - label: "Dprofile badge"
    value: "Recommended"
  - label: "market"
    value: "Dubai, UAE"
---

## The task

Elite Merit is a Dubai real estate agency working with premium property. The brief was a redesign aimed at turning the site from a simple presentation page into a scalable premium digital product. It mattered to create a clear structure for a large volume of properties and to lay a foundation for the project's further growth.

Our position here: a premium property catalogue is never static — listings are added, change status and leave the market, and a presentation page cannot keep up with that by construction rather than by volume.

## The solution

We built a scalable design system and restructured the product logic: convenient navigation, a system of curated property collections and a visual language that combines premium aesthetics with clarity and usability. That produced a platform ready for long-term development.

The visual code comes from the category itself: a deep navy and a sandy gold, a laurel wreath with stars in the mark, a serif for the accents. There are no dense offers and no red badges on the page: we chose to carry the premium through calm rather than ornament.

The key product decision is collections instead of one catalogue. Properties are grouped by investment sense: exclusive listings, ready to move in, off-plan deals, mortgage-friendly, marina panorama. Each collection carries its count, so the volume is visible before any filter is opened.

## What we did

**Design system.** A flexible component system: new properties and sections arrive by template rather than as separate layout.

**Home page.** A first screen inviting the visitor to invest in Dubai's most lucrative properties, with search built in. Below it, the agency's four lines of work: buying assistance, property sales and marketing, investment advisory, property management.

**Collections.** "Handpicked for real, measurable returns" — tiles with property counts by deal type.

**Catalogue and filters.** A listing with filters by location, property type, price range, features and status, plus sorts: below market price, VOT — vacant on transfer, price reduced, branded residences, off-market.

**Map.** A map view with property cards laid over it — 240 properties found in the listing.

**Trust.** A block with the agency's figures and the languages the team works in, a CEO signature under a statement about exclusivity, strategy and global trust, and a section on the developers — DAMAC, EMAAR, NAKHEEL — carrying RERA and licensed-brokerage marks.

**Off-plan.** A separate feed of curated properties under construction, with launch dates.

**Mobile.** Collections, cards and the map on a phone.

**Groundwork for an Arabic version.** A second language version was built into the structure at the planning stage; it was not designed in this phase.

## The result

The site stopped being a presentation and became a catalogue with product logic: the collections explain why a property is worth looking at, the filters get you to a specific one, and the map shows where it is.

The site is live at elitemerit.ae.

The full breakdown is published on Behance and on Dprofile, where it carries the Recommended badge. Links below.