---
title: "ALL4YOU — an online store for an Italian luxury boutique"
client: "ALL4YOU"
publishedAt: "2024-10-08"
updatedAt: "2026-09-11"
canonical: "https://en.prostor-agency.com/cases/all4you"
tags:
  - "e-commerce"
  - "product"
summary: "Taking an offline Italian luxury boutique online without dropping its standard: an editorial catalogue, buying a whole look from the product card, and logistics and 1C integrations."
metrics:
  - label: "delivery integrations"
    value: "3"
  - label: "buying a whole look"
    value: "from the card"
  - label: "back office"
    value: "1C UT"
---

## The task

ALL4YOU is a multi-brand boutique of Italian luxury in Yekaterinburg, inside the Luxury gallery: by the project's own description, its physical location already lends the store a certain status. The brief was to support the boutique's high standards while making it closer to people.

Those two halves pull in opposite directions, and that is the whole job. Our position: "closer to people" usually adds density and urgency to an interface, while "high standards" ask for air and restraint. What was needed was a store that stays calm and still lets you buy in two moves.

## The solution

The compromise sits in the presentation: the catalogue does not argue with the editorial part, it lives alongside it. The lookbooks and the blog let shoppers draw inspiration for their own looks and buy what they like straight away. The route from looking to wanting to buying never leaves a single page.

An important element was the mechanism for buying whole looks directly from the product card, which makes choosing simpler and more enjoyable.

The typography runs on a strict scale: 90, 70, 64, 52 and 48 px across the first-level headings, with their own sizes for the second and third. Large setting sets the tone while product cards stay neutral — the photograph and the price do the work.

## What we did

**Catalogue and cards.** A showcase of the brands — Alberta Ferretti, Zimmermann, Simonetta Ravizza, Charo Ruiz, Elisabetta Franchi, Le Silla, Pinko, Cult Gaia, GCDS, Iceberg — with new-arrivals and trending sections.

**Search and filtering.** An advanced search by product name, category or article number, which significantly simplified choosing among many brands.

**Assembling and buying looks.** The site's key function: putting together whole looks straight from the product cards. Customers buy not only single pieces but ready solutions for a wardrobe.

**Lookbook and blog.** A full blog that promotes ideas of style and trend and lets visitors buy the looks they like straight from the articles or the lookbooks.

**Delivery integrations.** Support for the main logistics partners — CDEK, PEC and Delovye Linii — so a customer picks the most convenient way to receive an order.

**1C UT integration.** Automated product upload and order processing, to speed up work with the range.

**Loyalty programme.** A bonus card in the personal account and points accumulated on purchases.

**Personal account.** Order history, checkout, contact details and delivery method.

**HR digest.** A separate page with vacancies and the option to send a CV straight from the site, to simplify the company's internal work.

## The result

A store where the editorial part and the catalogue serve one scenario: a look can be studied in the lookbook and bought whole, without being reassembled card by card.

Logistics and stock are covered by integrations: product upload and order processing are automated.

The store is built on 1C-Bitrix. The project was made by Viktoriya Proshkina, Maria Levadskaia and Ruslan Kochubarov.

The full breakdown is published on Behance and Dprofile — links below.