---
title: "Blog — Prostor"
canonical: "https://en.prostor-agency.com/blog"
summary: "Notes on real estate websites, e-commerce and visibility in search and AI."
---

## Articles

- **Design support retainer vs one-off project** (2026-10-05) — How the retainer model works, who it actually benefits, when a one-off project is the better call, and the real risk: unclear priorities without a single owner. — /blog/design-support-retainer
- **What a discovery sprint actually produces** (2026-10-01) — A concrete list of what research delivers before design starts: interviews, a competitive teardown, a positioning statement, an IA outline, and what it does not promise. — /blog/discovery-sprint-research-phase
- **Lead form conversion: why B2B forms leak leads** (2026-09-28) — Too many fields, broken mobile layouts, no confirmation, submissions nobody sees: the usual reasons a B2B lead form loses visitors before they convert. — /blog/lead-form-conversion
- **Structured data and JSON-LD explained for marketers** (2026-09-21) — What JSON-LD actually is, how it differs from page text, and which schema.org types matter for a business site: Organization, Product, FAQPage, LocalBusiness. — /blog/structured-data-json-ld-explained
- **Redesign or rebuild: how to tell which one you need** (2026-09-14) — How to separate a visual refresh from a structural problem, the signals that point to each, and why a quick redesign sometimes costs more than a full rebuild. — /blog/redesign-or-rebuild
- **E-commerce website cost in 2026: what drives the price** (2026-09-07) — Store quotes swing from $1,000 to $12,000+ for what looks like the same brief. The real cost drivers are integrations and catalog complexity, not the design. — /blog/ecommerce-website-cost
- **How much branding costs for a product company** (2026-08-31) — What a mark, a base identity and a full system include, what each costs, and why positioning work usually outweighs the drawing itself. — /blog/branding-cost
- **Interactive floor plans: formats, costs and mistakes** (2026-08-21) — From scanned PDFs to clickable unit selection: which floor plan formats sell apartments online, what each level costs, and the usual mistakes. — /blog/interactive-floor-plans
- **Real estate branding: name, voice and a usable kit** (2026-08-20) — Naming that survives ten open tabs, verbal and visual language, and a kit the marketing team can build from — shown on a resort harbour project. — /blog/real-estate-branding
- **Developer websites in Georgia: a buyer's walkthrough** (2026-08-19) — We walked the English sites of well-known Tbilisi developers as a foreign buyer with money. The same gaps everywhere, and what to fix first. — /blog/georgia-developer-websites-review
- **Off-plan project website: what buyers need to see** (2026-08-18) — Selling a building that does not exist yet: what the site must show, how to build trust without it, and where renders help or hurt. — /blog/off-plan-project-website
- **Dubai off-plan websites: selling in a loud market** (2026-08-16) — Every new Dubai tower gets a render site. Two of our projects there — a developer showroom and an agency platform — and what the market taught us. — /blog/dubai-off-plan-websites
- **Website speed and buyer drop-off in real estate** (2026-08-14) — Renders, tours and maps make property sites the heaviest on the web. Where the seconds go, what they cost, and fixes that keep the beauty. — /blog/website-speed-buyer-drop-off
- **How we make websites visible to ChatGPT and AI search** (2026-08-12) — Buyers now ask assistants which developer to trust. What we build into every site so AI can read, understand and cite it. — /blog/ai-search-visibility
- **What the best off-plan project websites do differently** (2026-08-08) — Seven habits of off-plan websites that sell: facade selection, visible prices, progress feeds and investor maths, with examples from our projects. — /blog/best-off-plan-project-websites
- **How to sell apartments to foreign buyers in Georgia** (2026-08-06) — Foreigners buy in Georgia as easily as locals, yet most developer sites lose them. What a project site needs to reach a reservation. — /blog/sell-apartments-foreign-buyers-georgia
- **Next.js versus website builders: when code earns its keep** (2026-08-04) — An honest comparison from a studio that builds both ways: where website builders genuinely win, and when custom code starts paying for itself. — /blog/nextjs-vs-website-builders
- **How much does a real estate developer website cost in 2026** (2026-07-31) — Honest price ranges for developer websites: template, semi-custom and full build with unit selection, and what quietly doubles the budget. — /blog/real-estate-website-cost
- **A multilingual real estate website that does not fall apart** (2026-07-28) — Three languages sound simple until Hebrew flips the layout. How we build multilingual property sites on one data core, shown on a residence in Israel. — /blog/multilingual-real-estate-website
- **Apartment selection UX: how unit selectors sell homes** (2026-07-24) — Building apartment selectors for Dubai, Israel and Georgia: the filters buyers use, the mistakes that kill leads, and what a good one costs. — /blog/apartment-selection-ux
- **D2C instead of marketplaces: two ways out** (2026-07-22) — Marketplaces give sales and take the customer. How two supplement brands built their own channel — one through content, the other through subscriptions. — /blog/d2c-instead-of-marketplaces